Built by a Family.
For the Fitness Industry.

It started in a garage gym. Two brothers running programs for real clients, writing check-ins at 2am, staring at spreadsheets that kept getting longer. The coaching we loved was getting crushed by the admin we hated.

So we started building. First for ourselves — a tool to draft the Monday check-ins. Then for a handful of coach friends. Then the requests started pouring in from gyms we had never heard of. Our wives, both practitioners in their own right, joined the build. One took design and client voice. The other took operations and program architecture.

Somewhere between the late-night code sessions and the 6am training blocks we used to stay sane, a pattern emerged: the best coaches in the world were drowning in logistics. Not because they were bad at their craft — because coaching 50 clients by hand is a rounding error compared to coaching 500 with intention. The gap was not ambition. It was leverage.

NutriLogic is the leverage. We built the AI we wished we had when we were coaching. And we kept building it alongside the gyms using it, not in a lab — on the floor.

Today, 500+ gyms run on NutriLogic. And we are still the family that started this in a garage — just with a lot more customers and a lot less sleep.

Behind every late night, every line of code, every breakthrough — our wives were there. Holding down the fort. Believing in the vision even when it meant sacrificed dinners, missed weekends, and endless 'just one more feature' promises. They never asked us to slow down. They pushed us forward.

To our wives: This is as much yours as it is ours. Thank you for betting on us.